From Experience, For Excellence

Evale was founded by tech leaders who saw firsthand how mid-sized companies struggled with software decisions. We built the structured approach to software management we wished we'd had in our previous roles.

The Evale Story

Imagine looking at your software stack and loving each solution you use. Every piece fits perfectly, solving your unique problems and driving your business. Most companies buy and manage software like they’re shopping off the rack: grabbing whatever seems popular, hoping it fits, and living with the compromises. We knew there had to be a better way.

Our journey began with a frustration familiar to many: watching software costs spiral while tools multiplied across departments. Despite having smart people and good intentions, keeping track of expanding software landscapes became nearly impossible. Teams were using different tools for the same tasks, premium features went unused, and new tools were purchased while existing ones gathered digital dust.

That’s why we built Evale – to be software tailors for mid-sized companies. Like master tailors, we:

  • Start by understanding your unique needs and style

  • Take precise measurements, not rough guesses

  • Know every solution in the market and can spot quality instantly

  • Craft perfect fits through careful adjustments

  • Ensure everything works together harmoniously

  • Stay with you as your needs change

Our philosophy is simple:

Measure twice, cut once. Whether selecting new software or optimizing your current stack, decisions should be based on data, not guesswork.

Perfect fit matters. Your business is unique. Your software strategy should be too.

Quality over quantity. Better to have fewer tools that work perfectly than many that overlap and underperform.

At Evale, we combine deep expertise with AI-powered analytics to ensure your software investments deliver maximum value. We’re not just selecting and managing software – we’re crafting technology strategies that fit perfectly and evolve with your business.

Join us in transforming how mid-sized companies approach software. Let’s ensure every piece of your technology wardrobe serves its purpose and works in harmony with the rest.

15+years of experience

Leverage decades of software expertise to guide your critical technology decisions

2800solutions analyzed

Leverage decades of software expertise to guide your critical technology decisions

100%vendor neutal

Leverage decades of software expertise to guide your critical technology decisions
Our Team

Passionate Practitionerss

CEO & Founder

Dennis Kallerhoff

With 15+ years in digital, Dennis has led companies and implemented impactful software projects. As former CEO of shopping24, he grew a 70-person team, boosted revenue by 120%, and expanded to 1,000+ online shops. His e-commerce and software development expertise uniquely positions him to understand businesses’ software needs. Dennis’s approach: blend technical know-how with business acumen.

External Advisor

Dr. Florian Krause

With over 15 years of experience, Florian has developed e-commerce applications and big data platforms for companies such as About You, Rebelle, or Swarovski. Currently, he shares his knowledge with clients, guiding them towards becoming data-driven companies. His goal is to empower them to make informed decisions for long-term satisfaction and avoid issues with aspects like system architecture after 2 years.