Your Software Stack, Tailored to Fit

Evale exists because most stacks aren’t designed — they’re accidents. We help companies stop wasting money on misfit tools and start running their stack with the same rigor as finance or product.

Why we Exist

I’ve been in the CEO seat — staring at renewal notices at midnight, trying to justify spend I couldn’t benchmark. Watching teams complain about tools that didn’t fit while invoices auto-renewed for software nobody used.

That was the spark: software stacks are costing companies millions, yet most are managed with spreadsheets and gut feeling. For something so critical, that’s insane.

We built Evale because we believe software stacks deserve the same rigor as financial planning or product roadmaps.

What we believe

We’ve sat on both sides — buying software and selling it. We know the pressure to move fast, and the pain of untangling a stack that grew without intention.

We’re not consultants chasing hours. We’re not vendors pushing commission. We built Evale to give mid-market leaders something they’ve never had: an independent, data-driven way to run their stack lean, modern, and future-ready.
Dennis Kallerhoff (Founder)

Stacks should be built, not inherited.

Most are accidents of history, not design.

Renewals aren’t admin — they’re leverage.

Every renewal is a chance to save, consolidate, or negotiate.

Misfit > cost.

A bad tool wastes more in lost productivity than unused licenses ever will.

AI-ready starts with foundations.

Forget AI features — if your data’s siloed and your stack’s a mess, AI won’t save you.

What makes us different

Vendor-neutral by design

No reseller fees, no backdoor partnerships.

The vendor graph

A living dataset of 12,000+ tools, continuously benchmarked across industries.

Human + AI loop.

AI surfaces overlaps, benchmarks, and risks. Humans validate what matters most.

Fast + fixed-price.

In 2 weeks, you have a clear plan. No bloated consulting projects, no endless audits.

Our Team

Passionate Practitionerss

CEO & Founder

Dennis Kallerhoff

With 15+ years in digital, Dennis has led companies and implemented impactful software projects. As former CEO of shopping24, he grew a 70-person team, boosted revenue by 120%, and expanded to 1,000+ online shops. His e-commerce and software development expertise uniquely positions him to understand businesses’ software needs. Dennis’s approach: blend technical know-how with business acumen.

External Advisor

Dr. Florian Krause

With over 15 years of experience, Florian has developed e-commerce applications and big data platforms for companies such as About You, Rebelle, or Swarovski. Currently, he shares his knowledge with clients, guiding them towards becoming data-driven companies. His goal is to empower them to make informed decisions for long-term satisfaction and avoid issues with aspects like system architecture after 2 years.